New data suggests that the widely accepted narrative of a deep climate rift between age groups may be misleading — or even wrong.

A recent analysis reveals that differences in climate concern between younger and older generations are smaller than expected, and that support for climate action among older adults has significantly increased over the past decade.

The generational gap on climate is shrinking — and fast.

From a behavioral science perspective, this matters:
The “us vs. them” framing risks reinforcing disengagement and division, rather than building the broad coalition needed for real change.

What if we shifted the narrative?
• To highlight shared values across generations
• To acknowledge climate leadership at all ages
• To unite around collective agency, not difference

Highly recommended read:
👉 https://www.sustainabilitybynumbers.com/p/generational-gap-climate